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Web design & Development – Website SEO & CRO

As business finances get tighter, the world becomeing more ‘green’ concious and the internet now being very accessable, businesses are looking for the most cost effective and environmentally friendly way to market there business.

Having a Website, tho they can cost upfront, is a very affordable and long term investment. Once you have it designed and developed, usually the only ongoing is the domain name (.com, .com.au, .net…) and the hosting which is where the website is stored for use). This should only be about $200-300au per year.
If built well a website can be a pleasure to use for potential and existing clients, gain genuine leads & adds professionalism to most businesses that dont currently have a website.


If your website can’t be found
then its pointless having one!
 

Some ways to market your site to increase traffic are SEO, Print Material, Social Media, Back Links, Radio, tv.

What are these terms?
SEO – Search Engine Optimisation, optimising for search engines so that your website ranks well for relative keywords.

CRO – Conversion Rate Optimisation, establish what the main purpose/s for you site and making it as easy as possible for people to achive this.

Web Design & Development, SEO CRO
Sam M
creativepact.com

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This entry was posted on Friday, June 25th, 2010 at 10:03 am and is filed under web design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “Web design & Development – Website SEO & CRO”

  1. Rod Clermont says:
    July 13, 2010 at 4:26 am

    I personally think that in 2010 goes on, factors of on-page and off-page SEO will differ as we know it. I think we will see a transition towards client factors in determining SERP results. That included with advanced personalized results and we’ll be seeing a huge change of the searchers experience with Bing and the other search engines. Each search result will not be created alike, take a look at things like user interaction, bounce rate, bounce time, etc… Focus on a better site all around, and I think you’ll see better results in 2010.

  2. GC Web designer says:
    August 18, 2010 at 3:02 pm

    Thanks for the useful search engine optimisation and conversion info, I stumble across alot of web sites that either don’t know or take the time to implement these basic web design fundamentals. Look forward to your next post, cheers Shannon