As business finances get tighter, the world becomeing more ‘green’ concious and the internet now being very accessable, businesses are looking for the most cost effective and environmentally friendly way to market there business.
Having a Website, tho they can cost upfront, is a very affordable and long term investment. Once you have it designed and developed, usually the only ongoing is the domain name (.com, .com.au, .net…) and the hosting which is where the website is stored for use). This should only be about $200-300au per year.
If built well a website can be a pleasure to use for potential and existing clients, gain genuine leads & adds professionalism to most businesses that dont currently have a website.
If your website can’t be found
then its pointless having one!
Some ways to market your site to increase traffic are SEO, Print Material, Social Media, Back Links, Radio, tv.
What are these terms?
SEO – Search Engine Optimisation, optimising for search engines so that your website ranks well for relative keywords.
CRO – Conversion Rate Optimisation, establish what the main purpose/s for you site and making it as easy as possible for people to achive this.
Web Design & Development, SEO CRO
Sam M
creativepact.com